Leon Festinger Cognitive dissonance

Any strategy which prevents overfitting, however, is suspect to underfitting , which might propagate some ecologically unsound cognitive phenomena such as climate denialism and similar biases. The same would arguably apply to the famous “duckrabbit,” a Gestalt demonstration by Jastrow made famous by Wittgenstein . A similar example, generally attributed to Kuhn and Polanyi , can be made in the philosophy or cognitive dissonance theory of science. A scientist generally does not design an experiment from the perspective of two contradictory theories.


Cixin is worried about climate change and environmental degradation. He justifies his new ride by stating that he needs to carry equipment from one site to another once in a while, and he can’t do that with a smaller and less-powerful vehicle. Assume I gave you an incredibly boring task, and after you finished it, I asked you to tell others about how fun the activity was. Would you be more likely to do it if I gave you a dollar or twenty dollars? Please take a few moments to think about what you’d do but before we discuss it further, let’s cover some background.

What Causes Cognitive Dissonance?

According to cognitive dissonance, people will avoid anything that increases dissonance for them. People are most comfortable at a stable state and anything that disrupts this causes a great deal of stress, so avoidance or changes are made to get back to consonance. Although cognitive dissonance was first introduced through psychology, it has a big impact in public relations. One of the most important parts of working in public relations is being able to change an audience’s beliefs and behaviors, which goes hand-in-hand with cognitive dissonance. Public relations experts face challenges with persuading an audience to do or feel things, so it is essential for them to have a grasp on cognitive dissonance in order to be successful in this industry.

Therefore, a snake oil salesman might find a https://ecosoberhouse.com/ self-justification for promoting medical falsehoods, but, otherwise, might need to change his beliefs about the falsehoods. There is also some ambiguity (i.e., vagueness) about the term “dissonance” itself. Is it a perception (as “cognitive” suggests), a feeling, or a feeling about a perception? Aronson’s Revision of the idea of dissonance as an inconsistency between a person’s self-concept and a cognition about their behavior makes it seem likely that dissonance is really nothing more than guilt.

Video: Cognitive Dissonance Definition and Three Examples

Psychologist Leon Festinger published the book A Theory of Cognitive Dissonance in 1957. Among the examples he used to illustrate the theory were doomsday cult members and their explanations for why the world had not ended as they had anticipated. Many experiments have since been conducted to illustrate cognitive dissonance in more ordinary contexts. In a paragraph or two, write an essay that defines cognitive dissonance and how it came about. Be sure to explain why this theory was revolutionary at the time it was created.

Who proposed the cognitive dissonance theory?

As presented by Festinger in 1957, dissonance theory began by postulating that pairs of cognitions (elements of knowledge) can be relevant or irrelevant to one another.

Cognitive dissonance is the mental discomfort that results from holding two conflicting beliefs, values, or attitudes. People tend to seek consistency in their attitudes and perceptions, so this conflict causes unpleasant feelings of unease or discomfort. The anterior cingulate cortex activity increases when errors occur and are being monitored as well as having behavioral conflicts with the self-concept as a form of higher-level thinking. A study was done to test the prediction that the left frontal cortex would have increased activity. University students had to write a paper depending on if they were assigned to a high-choice or low-choice condition.

Your Everyday Guide to Living Well With Traumatic Brain Injury

The “strong initiation” group of subjects were to read aloud twelve sexual words considered obscene. The “mild initiation” group of subjects were to read aloud twelve sexual words not considered obscene.After reading the list of words, participants were given headphones to listen in on an animal-sexuality discussion that they were told was occurring in the next room. In reality, they were listening to a recorded discussion about animal sexual behavior, which the researchers designed to be dull and banal. But sometimes, we have feelings of dissonance and we don’t understand — or can’t trace — where they came from. In cases like these or for more complex changes, you’ll benefit from additional accountability and support.


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